About Us

The Beauty Secret

As a legend goes, in the ancient Egyptian time, there was Karisuma (sacred tree) growing in northwest Sahara area whose fruit was presented as tributes to powerful Egyptian kings. It is said that the oil extracted from the fruit nuts has marvellous effect on hair and skin for its exceptional anti-aging property. It soon became popular in the imperial harem.

Through research, some were sure that it was the argan tree that has such magic effect. For centuries, the Berber’s women (also known as the Amazighs) of Morocco would apply “liquid gold” to their hair and skin for beauty. The “liquid gold” is argan oil from argan tree.

Nowadays Argan oil is one of the three treasures in Morocco. Argan oil is produced from the nuts of argan tree and endemic to Morocco, a country in North Africa. The tree is extremely well adapted to drought and other harsh environmental conditions of south-western Morocco and provides food, shelter and protection from desertification.

The argan tree can reach a height of 32 feet and live up to 200 years. It is thorny with gnarled trunks.

Argan trees were first reported by the explorer Leo Africanus in 1510. Ever since, many tourists there have bought the argan oil called “God Lotion” as gifts for friends and relatives for hair or skin.

The Manual Processes

  •  In harvest, people could not pick the fruits on thorny trees but only wait until the fruits fall onto the ground. They are first dried in the open air then the fresh of fruits are removed.
  • The women gather together to crack the argan nuts to obtain the kernels -only two to three in a nut. The mechanized process is unsuccessful therefore it is still carried out by hand. A time-consuming and labor-intensive process!
  • They are assessed for quality and then ground and pressed. The brown-colored mash expels pure, unfiltered argan oil.
  • Later, the unfiltered argan oil is decanted into vessels and left for approximately two weeks. It creates natural sediment and pure argan oil is further filtered.

Benefits of Argan Oil


For Hair

The argan oil is rich in nutrients such as omega 3, omega 9 and vitamin E etc. It can hydrate and restore hair’s natural moisture balance. It helps revitalize dry, brittle and damaged hair, leaving it smooth, shiny and manageable and making it stronger.

For Body

The natural argan oil moisturizes and vitalizes skin, making skin soft while diminishing wrinkles, stretch marks and blown spots. It fights against drying, dehydration and retains the elasticity of skin. Apart from the above benefits, its anti-inflammation can eliminate painful rheumatic joints, aching muscles, sports injuries. Thus it can be used as massage therapy: warm the oil in your hands and massage your body gently.


1Where does argan oil come from?
Argan oil is "cold press" extracted from the kernels inside the nut of the fruit from Argan Tree which is only found in South Morocco.
2Can Argan Oil Hair&Body Serum help in hair growth?
No. Argan Oil Hair&Body Serum is based on prescription or over the counter chemistry. It will helps keep what you have looking nice and increase the length of your hair as it makes it healthy and strong while it grows.But it is not like the hair growth products on the market.
3Is Argan Oil Hair&Body Serum safe on color treated hair?
Yes, it is safe for color treated and dry/damaged hair.
4What is argan oil used for?
Argan oil is highly sought after world-wide as a superior hair shampoo, conditioner and skin lotion.
5Why is argan oil so good?
Argan oil is rich in vitamins E, C, F and A. It is also rich in Omega 9, Essential Fatty Acids, Squalene and Antioxidants. It's non-greasy and has a low molecular weight which instantly penetrates into the hair shaft and skin, leaving no residue.
6Will Argan Oil Hair&Body Serum make my hair or skin oily and greasy?
No. It actually reduces oiliness, skin irritations and inflammation.
7Can I use Argan Oil Hair&Body Serum with hair coloring or chemical treatments?
Yes. It can be used for any of the main color and chemical treatments-such as semi colors, highlights, straightening and relaxers.
8Can Argan Oil Nutrition Infusing Mask repair my damaged hair?
Absolutely. It is a natural organic product which will protect, restore and enrich your hair.
9Can I use Argan Oil Refreshing&Shining Spray after keratin straightening?
Yes. It is perfect for use after keratin straightening for refreshing and shining your hair.
10Can I use Argan Oil Nutrition Infusing Mask on hair extensions?
Yes. It is not only the best treatment you can buy for your own hair, but also it can be used on all Human Hair Extensions, wigs and hairpieces. It instantly revives and restores and hydrates.
11Can Argan Oil Nourishing Shampoo help my itchy scalp?
Yes. It can help to condition your scalp and hair follicles.

Contact Us Now

Name (Required)

E-mail (Required)

Phone (Required)

Subject (Required)

Message (Required)

Captcha Code:captcha